The Copywriter's Handbook by Robert W Bly
A Step-by-Step Guide to Writing Copy That Sells

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Synopsis

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

 

About Robert W Bly

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Robert W. Bly is an independent copywriter specializing in business to business and direct-response advertising.
 
Published December 31, 1990 by Henry Holt & Company Inc. 351 pages
Genres: . Non-fiction

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