The Delta Project by Arnoldo C. Hax
Discovering New Sources of Profitability in a Networked Economy

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Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.

About Arnoldo C. Hax

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Arnoldo Haxis a professor at the Sloan School of Management at MIT. He has consulted for companies such as Merck, Saturn, and Motorola. He ives on Martha's Vineyard, Massachussets. Dean Wildeis founder and Chairman of Dean & Company, a strategy consulting and investment firm. He lives in northern Virginia.
Published March 23, 2001 by Palgrave Macmillan. 304 pages
Genres: Business & Economics. Non-fiction

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MIT professor Hax and consultant Wilde aim to show how to squeeze more profits and greater efficiency out of an organization.

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