The Design of Everyday Things by Donald A. Norman

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

About Donald A. Norman

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Donald A. Norman is Professor of Computer Science at Northwestern University, a former ?Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
Published January 1, 1988 by Doubleday. 288 pages
Genres: Business & Economics, Health, Fitness & Dieting, Professional & Technical, Arts & Photography, Science & Math, Education & Reference, Computers & Technology. Non-fiction

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Summary: Dealing with everyday automation, robotics and smart machines, this is a clear call for a sound science of design.

Nov 07 2012 | Read Full Review of The Design of Everyday Things

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