The Digital Business Start-Up Workbook by Cheryl Rickman
The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

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How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience? 

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

• Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.

Reviews for the book:

 “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of

“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of, and MD of (non-food)

“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!”
Rowan Gormley, Founder and CEO of

“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub


About Cheryl Rickman

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Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon’s. Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded (I Like Music) in 2000. During her time as Editor of, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of £1m.Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.Cheryl has also been Judge at Hampshire’s Awards of Web Excellence for the past two years.
Published April 4, 2012 by Capstone. 312 pages
Genres: Business & Economics. Non-fiction

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