The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever.
Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.
About Paul HawkenSee more books from this Author
It's not easy being green but, here, Hawken (Growing a Business, 1987, etc.) proposes a utopian scheme that, for all its good intentions, could make the process even harder.May 20 2010 | Read Full Review of The Ecology of Commerce: A De...
Benyus commented, “We often go in to design a green product and end up designing a green company.”.May 07 2009 | Read Full Review of The Ecology of Commerce: A De...
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