The Emperors of Chocolate by Joël Glenn Brenner
Inside the Secret World of Hershey and Mars

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Synopsis

Forrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joël Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.
        
Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
        
What began as a fraternity of small family-owned businesses has grown into a cutthroat industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors. Joël Glenn Brenner's investigation of this cloistered world is authoritative, eye-opening, and written with deep understanding of and feeling for her subject.
 

About Joël Glenn Brenner

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Joël Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.
 
Published December 22, 1998 by Random House. 366 pages
Genres: Business & Economics, History, Travel, Parenting & Relationships. Non-fiction

Unrated Critic Reviews for The Emperors of Chocolate

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Former Washington Post reporter Brenner expands a simple assignment into an inviting visit to candy land, a place dominated by the legacies of two very different corporate dictators.

May 20 2010 | Read Full Review of The Emperors of Chocolate: In...

Publishers Weekly

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Forrest Mars and Milton Hershey effortlessly hold center stage in this superb study of their competing candy companies. Although both men got rich on chocolate, Mars and Hershey are such markedly diff

Nov 30 1998 | Read Full Review of The Emperors of Chocolate: In...

Publishers Weekly

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Forrest Mars and Milton Hershey effortlessly hold center stage in this superb study of their competing candy companies. Although both men got rich on chocolate, Mars and Hershey are such markedly diff

Nov 30 1998 | Read Full Review of The Emperors of Chocolate: In...

AV Club

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Most consumers don't spend an awful lot of time thinking about the innocent chocolate bar, but candy is an impressive $14 billion industry in...

Mar 29 2002 | Read Full Review of The Emperors of Chocolate: In...

AV Club

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Most consumers don't spend an awful lot of time thinking about the innocent chocolate bar, but candy is an impressive $14 billion industry in...

Mar 29 2002 | Read Full Review of The Emperors of Chocolate: In...

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