The End of Fashion by Teri Agins
The Mass Marketing Of The Clothing Business

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Synopsis

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

 

About Teri Agins

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Teri Agins has covered the fashion business at "The Wall Street Journal" for ten years and lives in New York City. This is her first book.
 
Published October 12, 2010 by HarperCollins e-books. 346 pages
Genres: Business & Economics, Political & Social Sciences, Arts & Photography, Professional & Technical. Non-fiction

Unrated Critic Reviews for The End of Fashion

Kirkus Reviews

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The heady days of haute couture are passing, says Wall Street Journal reporter Agins, and are being followed by name-brand mass marketing.

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Publishers Weekly

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Dispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, h

Aug 30 1999 | Read Full Review of The End of Fashion: The Mass ...

Publishers Weekly

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Dispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, has taken a long, hard look at style in the '90s and come back with a compelling report on why big...

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Entertainment Weekly

B+ Originally posted Sep 17, 1999 Published in issue #503 Sep 17, 1999 Order article reprints

Sep 17 1999 | Read Full Review of The End of Fashion: The Mass ...

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