The Everything Guide To Writing Copy by Steve Slaunwhite

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:Write compelling headlines, tag lines, and leadsAvoid common copywriting mistakesStrengthen brand developmentStart a freelance copywriting businessWrite copy for all media-print, radio, TV, and Web sitesWhether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.


About Steve Slaunwhite

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Steve Slaunwhite is an award-winning copywriter, author, and web-based business owner. He helps companies with online marketing and has written copy for 42 of the Fortune 500®. He sells books, reports, courses, and audio programs on his websites. A popular speaker, he has been featured in Wall Street Journal and other publications. Author home: Brampton, ON, Canada.
Published June 14, 2007 by Adams Media. 322 pages
Genres: Business & Economics, Education & Reference, Professional & Technical. Non-fiction

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