The Extra 2% by Jonah Keri
How Wall Street Strategies Took a Major League Baseball Team from Worst to First

No critic rating

Waiting for minimum critic reviews

See 7 Critic Reviews

unrated

Synopsis

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals—and prevail.

Together with “boy genius” general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the “devil” from the team’s nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game’s intangibles—that extra 2% that separates a winning organization from a losing one—they were able to deliver to Tampa Bay something that Billy Beane’s “Moneyball” had never brought to Oakland: an American League pennant.

A book about what happens when you apply your business skills to your life’s passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first.


From the Hardcover edition.
 

About Jonah Keri

See more books from this Author
Jonah Keri is the co-author and editor of Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong, as well as a contributor to ESPN.com, SI.com, Baseball Prospectus, The New York Times, The Wall Street Journal, and other publications. He writes the flagship stock market column for Investor's Business Daily and has been named the lead baseball analyst for the new Bloomberg sports venture.
 
Published March 8, 2011 by ESPN. 274 pages
Genres: Business & Economics, Sports & Outdoors, Professional & Technical, Biographies & Memoirs, History. Non-fiction

Unrated Critic Reviews for The Extra 2%

The Wall Street Journal

See more reviews from this publication

Baseball's sabermetricians are not scientists but mystics

Mar 19 2011 | Read Full Review of The Extra 2%: How Wall Street...

Los Angeles Times

See more reviews from this publication

Jonah Keri records the remaking of the Tampa Bay Rays by Wall Streeters, a plan that met with success. Or is it too early to tell?

Apr 03 2011 | Read Full Review of The Extra 2%: How Wall Street...

The Seattle Times

"The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First" (Ballantine Books, ESPN), by Jonah Keri.

Mar 27 2011 | Read Full Review of The Extra 2%: How Wall Street...

Bleacher Report

I know I am probably the last person to read The Extra 2% by Jonah Keri, but with a job where I usually don’t leave until seven at night, trying to watch as many baseball games as I can during the week, and then trying to update this site as often as possible, I really don’t have much time for re...

May 17 2011 | Read Full Review of The Extra 2%: How Wall Street...

Harvard Business Review

And frankly, it’s freakish, it’s so disciplined it’s abnormal.

Mar 24 2011 | Read Full Review of The Extra 2%: How Wall Street...

Baseball America

Keri runs through the history of the Tampa/St. Petersburg area's efforts to acquire a team, and how Naimoli, a local businessman who had made his fortune by taking over struggling companies and slashing expenses, had been a key player in landing an expansion club after several failed efforts to l...

Mar 03 2011 | Read Full Review of The Extra 2%: How Wall Street...

The Hardball Times

This, of course, is due in large part to the Rays’ last place finishes year after year, providing them with high draft picks in the draft every June.” My copy has not arrived yet, so I do not know if Keri says this in his book, but it is a misleading statement in two ways.

Mar 08 2011 | Read Full Review of The Extra 2%: How Wall Street...

Reader Rating for The Extra 2%
74%

An aggregated and normalized score based on 290 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review
×