The Facebook Effect by David Kirkpatrick
The Inside Story of the Company That Is Connecting the World

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Synopsis

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
 

About David Kirkpatrick

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David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.
 
Published May 20, 2010 by Simon & Schuster. 386 pages
Genres: Business & Economics, Political & Social Sciences, Computers & Technology. Non-fiction

Unrated Critic Reviews for The Facebook Effect

Kirkus Reviews

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Facebook grew from 10,000 users in early 2004 to 350 million users as of January 2010, essentially redefining social networking in the process.

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The New York Times

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So far, Mr. Kirkpatrick says, Mr. Zuckerberg has pursued “growth over money,” but asks what guarantee Facebook users could get that the chief executive’s “good intentions will last indefinitely.” In a worst-case, Frankensteinian scenario, Mr. Kirkpatrick ominously adds, “possibly in some future ...

Jun 07 2010 | Read Full Review of The Facebook Effect: The Insi...

The New York Times

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According to “The Facebook Effect,” Facebook is the second-most-visited Web site on earth (after Google).

Jul 02 2010 | Read Full Review of The Facebook Effect: The Insi...

The Guardian

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Last month Sheryl Sandberg, Facebook's chief operating officer, stood in front of an industry conference in Las Vegas and announced that email was on the way out.

Jul 18 2010 | Read Full Review of The Facebook Effect: The Insi...

BC Books

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In The Facebook Effect: The Inside Story Of The Company That Is Connecting The World, author David Kirkpatrick tells the remarkable tale of this industry colossus, and of the man behind it all, Mark Zuckerberg.

Jul 10 2010 | Read Full Review of The Facebook Effect: The Insi...

The Wall Street Journal

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Facebook founder and chief executive Mark Zuckerberg, at age 26, claims that he hasn't sold his privately held company—valuations fluctuate in the $10 billion to $20 billion neighborhood—because, more than getting ever richer, he wants to lead the world to become more connected through the shari...

Jun 08 2010 | Read Full Review of The Facebook Effect: The Insi...

The Globe and Mail

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David Kirkpatrick says Facebook, with 500 million users, has become nothing less than the telephone of the digital age

Jul 02 2010 | Read Full Review of The Facebook Effect: The Insi...

Los Angeles Times

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For a company bent on "making the world more open and connected," a good bit of mystery shrouds the early days of Facebook Inc.

Jul 04 2010 | Read Full Review of The Facebook Effect: The Insi...

Christian Science Monitor

While at Phillips Exeter Academy, he and a friend developed Synapse, a software program that assessed users’ listening habits and suggested other songs they may like.

Jun 07 2010 | Read Full Review of The Facebook Effect: The Insi...

The Sydney Morning Herald

Facebook Connect, a new service already in use by some sites, will act as a “universal identity system”, a sort of passport for the internet, allowing you to comment on a news story or buy a plane ticket and check your Facebook, all using the one account.

Sep 13 2010 | Read Full Review of The Facebook Effect: The Insi...

NJ.com

In 2004, student Mark Zuckerberg sought Harvard’s permission to put the student directory online.

Jun 13 2010 | Read Full Review of The Facebook Effect: The Insi...

Small Business Trends

When I heard David Kirkpatrick talking about his new book “The Facebook Effect: The Inside Story of the Company That Is Connecting the World” on the Diane Rheim Show on NPR, I knew I had to pick the book up for myself.

Jul 24 2010 | Read Full Review of The Facebook Effect: The Insi...

Kansas City Public Library

As David Kirkpatrick puts it, “The movement that began with an impassioned midnight Facebook post in one frustrated young man’s bedroom led to one of the largest demonstrations ever, anywhere in the world.” Facebook itself began in a bedroom – or rather, in the dorm room of Harvard sophomore Mar...

Jul 12 2010 | Read Full Review of The Facebook Effect: The Insi...

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