The Fall of the House of Forbes by Stewart Pinkerton
The Inside Story of the Collapse of a Media Empire

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Synopsis

Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the hidden machinations, disastrous decisions, and personal foibles of a century-old dynasty that rose to glittering heights and crashed just as spectacularly.





Writing from an insider's perspective and first-hand sources developed over his twenty years as a writer and editor at Forbes, Pinkerton takes us to the ritualized formal lunches inside the mansion-like headquarters at 60 Fifth Avenue in Manhattan; the lavish advertiser parties on board the family yacht, The Highlander; the sybaritic private life of Malcolm Forbes and the family's increasing discomfort with its patriarch; and the glory days of the magazine, with its news-making stories, high-rolling expense accounts, and bar-setting standards for anyone who aspired to wealth and its trappings. But as the media business changed, Forbes was slow to react, and found itself burdened by Malcolm's immense personal expenses, Steve Forbes's bumbling, self-financed presidential campaigns, and the family's hubris and hesitation in the face of reality. A series of devastating business decisions and an internecine struggle for power forced the sale of the Faberge eggs, the vintage toy collection, the homes, the private island, the yacht, and finally the sale of 40% of the company itself to outside investors…a collapse of shocking speed after decades of unsurpassed success.





A compelling narrative account of a powerful family's dysfunction, The Fall of the House of Forbes is a parable of capitalism at its best and worst, and a metaphor for the current state of digital turmoil in media.





 

About Stewart Pinkerton

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STEWART PINKERTON is former Managing Editor of Forbes Magazine and former Deputy Managing Editor of The Wall Street Journal.
 
Published September 27, 2011 by St. Martin's Press. 317 pages
Genres: Business & Economics, Education & Reference, Biographies & Memoirs, Humor & Entertainment. Non-fiction

Unrated Critic Reviews for The Fall of the House of Forbes

Kirkus Reviews

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A Forbes magazine insider explores the decline of the Forbes media brand and the family's wealth.

Sep 17 2011 | Read Full Review of The Fall of the House of Forb...

Publishers Weekly

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Former Forbes managing editor Pinkerton offers his view on the downfall of the iconic business journal founded by patriarch B.C. Forbes in 1917. His son Malcolm took full control of the quaint, secon

Jul 25 2011 | Read Full Review of The Fall of the House of Forb...

Publishers Weekly

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Former Forbes managing editor Pinkerton offers his view on the downfall of the iconic business journal founded by patriarch B.C.

Jul 25 2011 | Read Full Review of The Fall of the House of Forb...

BC Books

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The family has lost control of the business, Forbes.Com has pushed the print magazine into the background, and has effectively moved away from the professional journalism model, focusing instead on unpaid writers, in effect creating a website very much like the one you have landed on.

Feb 10 2012 | Read Full Review of The Fall of the House of Forb...

BC Books

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"This isn't a 'tell-all' book," Stewart Pinkerton, former managing editor of Forbes magazine, declares at the very beginning of The Fall of the House of Forbes: The Inside Story of the Collapse of a Media Empire.

Feb 10 2012 | Read Full Review of The Fall of the House of Forb...

Seattle PI

Forbes in 1917, nurtured into a major force in financial journalism by his son Malcolm, only to begin its decline under the stewardship of his grandsons and their progeny, this is a plot line that is almost a cliché.

Feb 10 2012 | Read Full Review of The Fall of the House of Forb...

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