The Father of Spin by Larry Tye
Edward L. Bernays and the Birth of Public Relations

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Synopsis

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.



Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.



 

About Larry Tye

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Larry Tye was a prize-winning journalist at The Boston Globe and a Nieman Fellow at Harvard University. An avid baseball fan, Tye now runs a Boston-based training program for medical journalists. He is the author of The Father of Spin, Home Lands, and Rising from the Rails and co-author, with Kitty Dukakis, of Shock. He lives in Lexington, Massachusetts.
 
Published September 1, 2002 by Picador. 304 pages
Genres: Biographies & Memoirs, Business & Economics, History, Political & Social Sciences. Non-fiction

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Example: When Lucky Strikes cigarettes, a Bernays client, realized women weren—t buying any because the signature green-and-red packaging tended to clash with clothing, Bernays decided to change not the packaging but rather the fashion world until green became the color of choice.

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Dubbed the Prince of Puff and the Baron of Ballyhoo, Edward L. Bernays, who died in 1995 at the age of 103, was arguably the most influential publicist of the 20th century. The nephew of Sigmu

Jun 29 1998 | Read Full Review of The Father of Spin: Edward L....

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In this comprehensive biography, Tye, a Boston Globe reporter, attributes Bernay's success to a marketing philosophy that he terms ""Big Think,"" which combined high-concept publicity stunts, endorsements from doctors, national surveys and other forms of publicity whose actual product endorsement...

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