The Fear Project by Jaimal Yogis
What Our Most Primal Emotion Taught Me About Survival, Success, Surfing . . . and Love

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An epic adventure full of incredible characters, death-defying athletic achievement, and bleeding edge science, The Fear Project began with one question: how can we overcome our fears to reach our full potential? 

Who among us has not been paralyzed by fear? In The Fear Project, award-winning journalist and surfer Jaimal Yogis sets out to better understand fear—why does it so often dominate our lives, what makes it tick, and is there even a way to use it to our advantage? In the process, he plunges readers into great white shark-infested waters, brings them along to surf 40-foot waves in the dead of winter, and gives them access to some of the world's best neuroscience labs, psychologists, and extreme athletes.  In this entertaining, often laugh-out-loud narrative, Yogis also treats himself like a guinea pig for all of his research, pushing his own fears repeatedly to the limits—in his sport, in his life, and in love. Ultimately, Yogis shares with his readers the best strategies to emerge triumphant from even the most paralyzing of fears.

The Fear Project gives readers insight into the following:How fear evolved in the human brainHow to tell the difference between "good fear" and "bad fear"How to use the latest neuroscience to transform fear memoriesWhy fear spreads between us and how to counteract fearful "group think"How to turn fear into a performance enhancer—athletically and at workIn pursuing this terrifying—and often thrilling—journey with Yogis, we learn how to move through fear and unlock a sense of renewed possibility and a more rewarding life.

About Jaimal Yogis

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JAIMAL YOGIS is an award-winning journalist and photographer. He has a master's degree in Journalism from Columbia University and his work has been published in The Washington Post, The Chicago Tribune, The Toronto Star, The Surfers Journal, Beliefnet, Tricycle, San Francisco Magazine, and many others. His first book, Saltwater Buddha, has been internationally praised and is the subject of a forthcoming PBS documentary. He spends his spare time surfing and traveling the globe.
Published January 8, 2013 by Rodale. 274 pages
Genres: Biographies & Memoirs, Health, Fitness & Dieting, Self Help, Sports & Outdoors, Nature & Wildlife, Parenting & Relationships, Professional & Technical, Science & Math, Law & Philosophy. Non-fiction

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Understanding fear—how the split-second instinctual reaction trumps cognitively understanding the risks involved and how to ameliorate the fear afterward—led Yogis to embark on what he refers to as "an obsession" with exploring a subject not often discussed.

Dec 02 2012 | Read Full Review of The Fear Project: What Our Mo...

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