The Five Golden Rules of Negotiation by Philippe Korda

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Are there really useful tips or strategies to smart business negotiations?
As a manager, you’ve probably wondered this many times. Author Philippe
Korda not only knows these strategies do exist but he has also now written
one of the most useful books you’ll ever need for sharp negotiating skills.
The Five Golden Rules of Negotiation reveals the art of negotiation and helps
you get the skills needed in becoming a master negotiator in today’s business
environment. The first part of the book outlines the fundamentals of
negotiating, while the second part is devoted to getting the reader to understand
their opponent’s interests and tactics during the negotiation process.
Finally, you get the opportunity to learn how to strategize successfully.
The book itself is based on a fictional buyer-salesperson relationship.
Korda cleverly begins this book with two protagonists meeting over lunch
on the day the buyer is due to retire. They begin to discuss their business relationship
over the years and Korda includes different episodes or meetings
during that time to bring out the above golden tules and other negotiation
concepts. He provides simple tools to help apply the golden rules and each
chapter concludes with a summary of the key points and questions to be

About Philippe Korda

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Philippe Korda is an expert and a practitioner in negotiation and strategy, and founded the training and management consultancy Korda & Partners, which is headquartered in Paris and London. Korda & Partners supports companies such as L’Oreal and Microsoft on strategic projects. Korda is a frequent keynote speaker, is regularly invited on radio and TV talk shows on business topics, and has authored several best-seller books such as Leading Strategy Execution (Kogan Page).
Published August 15, 2011 by Business Expert Press. 222 pages
Genres: Business & Economics. Non-fiction

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