The Fortune at the Bottom of the Pyramid by C. K. Prahalad
Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition

No critic rating

Waiting for minimum critic reviews

See 2 Critic Reviews



Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.


About C. K. Prahalad

See more books from this Author
C.K. Prahalad is Paul and Ruth McCracken Distinguished University Professor of Strategy at the Ross School of Business, The University of Michigan. He is a globally recognized management thinker. Times of London and Suntop Media elected him as the most influential management thinker alive today in 2007. He is coauthor of bestsellers in management such as Competing for the Future, The Future of Competition, and The New Age of Innovation. He has won the McKinsey Prize for the best article four times. He has received several honorary doctorates, including one from the University of London and the Stevens School of Technology. He has worked with CEOs and senior management at many of the world's top companies. He is also a member of the Board of NCR Corporation, Pearson PLC., Hindustan Unilever Ltd., The World Resources Institute, and The Indus Entrepreneurs (TiE).
Published July 30, 2009 by FT Press. 432 pages
Genres: Business & Economics, Political & Social Sciences, Professional & Technical, History. Non-fiction

Unrated Critic Reviews for The Fortune at the Bottom of the Pyramid


As Prahalad explains in his Preface, he wrote this book to suggest and explain a new approach by which to solve the social and economic problems of 80% of humanity.

Apr 29 2010 | Read Full Review of The Fortune at the Bottom of ...

The Motley Fool

Prahalad admits that there are some cases of large corporations undermining the "efforts of the poor," but the greatest travesty, he argues, is big business ignoring the poor altogether.

Apr 19 2007 | Read Full Review of The Fortune at the Bottom of ...

Reader Rating for The Fortune at the Bottom of the Pyramid

An aggregated and normalized score based on 54 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review