The Four Steps to the Epiphany by Steven Gary Blank
Successful Strategies for Products that Win

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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.

About Steven Gary Blank

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Published October 2, 2013 by K&S Ranch. 380 pages
Genres: Business & Economics, Computers & Technology.

Unrated Critic Reviews for The Four Steps to the Epiphany

Business Insider

Visio would never implement.) Other deal points, which my lawyers.

May 27 2010 | Read Full Review of The Four Steps to the Epiphan...


Blank’s premise builds from historical accounts of product failures where he discusses the classic model of product creation and introduction.

May 22 2012 | Read Full Review of The Four Steps to the Epiphan...

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