The Four by Scott Galloway
The Hidden DNA of Amazon, Apple, Facebook, and Google

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Brass tacks: The Four is a fantastic, provocative book about where we are now and where we are going.



Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

About Scott Galloway

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Scott Galloway is a professor at NYU’s Stern School of Business, where he teaches brand strategy and digital marketing. He is the founder of several firms including L2, Red Envelope, and Prophet. In 2012, he was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He has served on the boards of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business. This is his first book.

Author Residence: New York, NY
Published October 3, 2017 by Portfolio. 320 pages
Genres: Business & Economics, Political & Social Sciences, Computers & Technology, Science & Math. Non-fiction
Bestseller Status:
Peak Rank on Oct 22 2017
Weeks as Bestseller
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Reviewed by Phil Simon on Oct 16 2017

Brass tacks: The Four is a fantastic, provocative book about where we are now and where we are going.

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