The Friction-Free Economy by Ted Lewis
Marketing Strategies for a Wired World

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In the bestselling tradition of Being Digital, Crossing the Chasm, and The Digital Estate, The Friction-Free Economy explores the phenomenon of Silicon Valley and its role as the incubator of innovative business models and strategies. Using market behavior in the software industry as a metaphor for understanding the bigger business picture, this book makes sense of a world growing increasingly digital with ambiguous, intangible products and transparent transactions, and provides a series of guiding principles for creating business success tomorrow.

At once revolutionary and accessible, The Friction-Free Economy illustrates how the economic realities of Silicon Valley will soon hold true for all businesses, from the high-tech Intels and IBMs to the lowest of the low-tech -- like restaurants and car dealerships. No company expecting to be in business tomorrow can afford to ignore this invaluable economic blueprint for the 21st century.


About Ted Lewis

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Ted A. Lewis is Dean of Business, Math, Communication, Science and Public Services at Cy-Fair College.
Published September 12, 1997 by HarperBusiness. 272 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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Silicon Valley is sexy again. This summer, Steve Jobs was on the cover of Time and Newsweek, and sightings of Bill Gates remain a popular sport. But business execs hoping to learn from the valley's ex

Sep 29 1997 | Read Full Review of The Friction-Free Economy: Ma...

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