The Fundamentals of Design Management by Kathryn Best

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Synopsis

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool students studying design management, and for other professionals who work in the creative industries.

 

About Kathryn Best

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Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathryn’s current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.
 
Published May 15, 2010 by Fairchild Books. 208 pages
Genres: Education & Reference, Arts & Photography.
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