Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. Many of his ideas have been at the heart of recent debates over the role America should play in the world: his concept of "soft power" has been adopted by leaders from Britain to China; "smart power” has been adopted as the bumper-sticker for the Obama Administration’s foreign policy. This book is the summation of his work, as relevant to general readers as to foreign policy specialists. It is a vivid narrative that delves behind the elusive faces of power to discover its enduring nature in the cyber age.
About Joseph S. Nye Jr.See more books from this Author
As the author writes, “[d]uring the Cold War, military deterrence helped to prevent Soviet aggression in Europe, while the soft power of culture and ideas ate away at belief in communism behind the Iron Curtain.” Soft power may be an appealing alternative to the military solutions common to hard-...Feb 01 2011 | Read Full Review of The Future of Power
BEIJING (AP) July 28, 2011 — GE Healthcare, a maker of diagnostic imaging equipment, said it is moving its X-ray global headquarters from the United States to Beijing as it seeks to tap China and other emerging markets.Jul 29 2011 | Read Full Review of The Future of Power
“[W]orld politics,” he says, “will not be the sole province of governments.” In order for nations to maintain their leadership positions, they’ll have to blend the hard power of coercion and money with the soft power of persuasion and attraction.Feb 24 2011 | Read Full Review of The Future of Power
Power is the ability to affect others to produce the outcomes one wants.Jun 05 2011 | Read Full Review of The Future of Power
However, suggests Nye, this too is problematic, even in spite of its ability to quantify power in terms of measurable variables. In essence, its focus on tangible forms of power undervalues soft power, and it ignores the reality of power conversion: resources do not always yield desired behav...May 24 2012 | Read Full Review of The Future of Power
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