The Hidden Agenda by Kevin Allen
A Proven Way to Win Business and Create a Following

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Synopsis

Each of us pitches ideas every day. Regardless of what idea we're selling--or who we're selling it to--it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time.

An enhanced eBook version with video and audio, optimized for color tablets, is also available.
 

About Kevin Allen

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Kevin Allenis a masterful pitchman and perhaps best known for leading the pitch team for Mastercard’s iconic “Priceless” campaign. For 20 years, he served on the front lines of business development with advertising giants McCann-WorldGroup and the Interpublic Group, and at Lowe Worldwide, where as Vice Chairman he helped the company gainAd Age’s recognition as “Turnaround Agency of the Year” in 2009. Growing big global brands, including Citigroup, Nokia, Nestle, Deutsche Bank, Johnson & Johnson, and Unilever has been the focus of his career. Now at the helm of KevinAllenPartners, a company dedicated to growth services, training, and mentorship, his client list includes Omnicom, Swedbank, M&C Saatchi, Burberry, and Smythson. A frequent speaker at advertising and marketing conferences, Kevin is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. A graduate of Dowling College, he holds a Certificate in Economics from Queen Mary College, University of London, and an MBA from Adelphi University.  
 
Published April 17, 2012 by Bibliomotion, Inc.. 242 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

Unrated Critic Reviews for The Hidden Agenda

Publishers Weekly

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Allen, an advertising vet with a track record that includes MasterCard's Priceless campaign, offers concrete and easy-to-implement advice to satisfy the hidden agenda inherent in every interaction

Mar 09 2012 | Read Full Review of The Hidden Agenda: A Proven W...

Publishers Weekly

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Allen, an advertising vet with a track record that includes MasterCard's "Priceless" campaign, offers concrete and easy-to-implement advice to satisfy the "hidden agenda" inherent in every interaction.

Mar 12 2012 | Read Full Review of The Hidden Agenda: A Proven W...

Dallas News

Uncovering questions: “What keeps you up at night?” “What might set your plans back?”.

Apr 28 2012 | Read Full Review of The Hidden Agenda: A Proven W...

Business 2 Community

as Allen rightly points out, we all pitch everyday even if we don’t know it – it’s there every time we try to ‘sell’ ourselves.

Jun 13 2012 | Read Full Review of The Hidden Agenda: A Proven W...

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