The Icarus Deception by Seth Godin
How High Will You Fly?

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In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

Godin shows us how it’s possible and convinces us why it’s essential.


About Seth Godin

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Seth Godin is the author of Tribes, The Dip, Purple Cow, Permission Marketing, and many other international bestsellers that have changed the way businesspeople think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in any category. He's also the founder and CEO of Squidoo (a successful Internet company) and a very popular lecturer. He lives in Westchester, New York. Visit and click on his head.
Published December 31, 2012 by Portfolio. 256 pages
Genres: Business & Economics, Self Help. Non-fiction
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The new connection economy rewards the risk-taker, the rebel, the person who understands that success now lies in “creating ideas that spread and connecting the disconnected....” Yet many are intimidated and fearful of this new world, which has few rules or sure rewards.

Nov 19 2012 | Read Full Review of The Icarus Deception: How Hig...

Management Today

While keeping a beady eye on the share price and the P&L, we focus on the issues that most challenge and inspire Britain's bosses and managers - all in clear, confident jargon-free prose.The site is centred around four key content areas: business news analysis (News +), management tips and techni...

Jan 01 2013 | Read Full Review of The Icarus Deception: How Hig...

Small Business Trends

If you are a Seth Godin (@ThisisSethsBlog) fan, then you may already have his latest book, The Icarus Deception – How High Will You Fly , and if you’ve already read it – I would LOVE to hear your thoughts and comments on the book.

Dec 29 2012 | Read Full Review of The Icarus Deception: How Hig...

Godin (Tribes; Linchpin) here challenges listeners to focus on innovation and trust and to consider their work as art. Instead of offering the old advice of not flying too close to the sun (trying to excel), nor flying too close to the ground (taking it safe), Godin explains his view of the new "...

Jun 01 2013 | Read Full Review of The Icarus Deception: How Hig...

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Mudassir Ansari

Mudassir Ansari 5 Sep 2013

Added the book to want to read list