The Influential Mind by Tali Sharot
What the Brain Reveals About Our Power to Change Others

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The author works with a bit of a grab-bag approach—do we really need to be reminded of the fact that our fears of gruesome ways to die seldom match the gruesome ways to die that are statistically meaningful?—but careful readers will discern plenty of ways to sharpen their abilities to carry an argument.
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Synopsis

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

 

About Tali Sharot

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Tali Sharot's research on optimism, memory, and emotion has been the subject of features in Newsweek, The Boston Globe, Time, The Wall Street Journal, New Scientist, and The Washington Post, as well as on the BBC. She has a Ph.D. in psychology and neuroscience from New York University and is currently a research fellow at the Wellcome Trust Centre for Neuroimaging at University College London. She lives in London.
 
Published September 19, 2017 by Henry Holt and Co.. 244 pages
Genres: Health, Fitness & Dieting, Self Help, Parenting & Relationships, Professional & Technical, Science & Math. Non-fiction
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Kirkus

Above average
on Jul 03 2017

The author works with a bit of a grab-bag approach—do we really need to be reminded of the fact that our fears of gruesome ways to die seldom match the gruesome ways to die that are statistically meaningful?—but careful readers will discern plenty of ways to sharpen their abilities to carry an argument.

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