The Innovation Playbook by Nicholas J. Webb
A Revolution in Business Excellence

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A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovationShares the 56 ways in which innovations failLearn the success secrets of "Innovation Superstars"Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.


About Nicholas J. Webb

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Successful inventor and author of the bestselling book The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book, The Digital Media Innovation Playbook.
Published August 31, 2010 by Wiley. 261 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for The Innovation Playbook

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In The Digital Innovation Playbook: Creating a Transformative Customer Experience, innovation is defined as “the process of delivering exceptional value through active listening.” Case studies of companies that used Digital Innovation to drive success include Kodak, Southwest Airlines, and the U...

Sep 27 2011 | Read Full Review of The Innovation Playbook: A Re...

BC Books

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The smart purchase of The Innovation Playbook can add value to your company, even before you learn about open innovation, enhancing value and improved customer experience.

Dec 06 2010 | Read Full Review of The Innovation Playbook: A Re...

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