The Invisible Computer by Donald A. Norman
Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

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Technologies have a life cycle, says Donald Norman, and companies and their products
must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in
its rebellious teenage years, exulting in technical complexity. Customers want change. They are
ready for products that offer convenience, ease of use, and pleasure. The technology should be
invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and
why this complexity is fundamental to its nature. The only answer, says Norman, is to start over
again, to develop information appliances that fit people's needs and lives. To do this companies
must change the way they develop products. They need to start with an understanding of people: user
needs first, technology last--the opposite of how things are done now. Companies need a
human-centered development process, even if it means reorganizing the entire company. This book
shows how.


About Donald A. Norman

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Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.
Published September 1, 1998 by The MIT Press. 320 pages
Genres: Computers & Technology, Business & Economics, Professional & Technical. Non-fiction

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The personal computer industry is still in its ""rebellious adolescent stage,"" says Norman, who asserts that it is time for it to ""grow up"" and ""enter the...

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