The Kim Kardashian Principle by Jeetendr Sehdev
Why Shameless Sells (and How to Do It Right)

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Synopsis

The Instant New York Times, Wall Street Journal, and Washington Post Bestseller!

How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on.

Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.

The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

 

About Jeetendr Sehdev

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Jeetendr Sehdev is the world's leading celebrity expert. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like The Guardian and Forbes. A graduate of Oxford and Harvard Business School, Jeetendr is a British national who lives in Los Angeles and teaches at USC.
 
Published March 21, 2017 by St. Martin's Press. 254 pages
Genres: Computers & Technology. Non-fiction

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