The Leader's Guide to Storytelling by Stephen Denning
Mastering the Art and Discipline of Business Narrative

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How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READThe book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for changeStephen Denning offers a hands-on guide to unleash the power of the business narrative.


About Stephen Denning

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Steve Denning is a leading writer and consultant who consults to organizations in the US, Europe, Asia, and Australia in the areas of leadership, innovation, and business narrative. His private sector clients include GE, IBM, Microsoft, Hewlett-Packard, Shell, Netflix, McDonald's, McKinsey, AOL, Abbott Laboratories, Deloitte, IDEO, Nokia, and Reuters, among many others. He also consults to public sector organizations such as World Bank, BBC, UN, United Way, The Brookings Institution, FAA, Texas A&M, CIA, and NSA, among others. From 1996 to 2000, Denning was Program Director, Knowledge Management, at the World Bank. He is a Sr Fellow at the James McGregor Burns Academy of Leadership at the University of Maryland.  He is the author of 5 books and numerous articles. His books have won awards  from Financial Times, The Innovation Book Club, and 800-CEO-READ.
Published January 21, 2011 by Jossey-Bass. 369 pages
Genres: Business & Economics. Non-fiction

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