The Lexus and the Olive Tree by Thomas L. Friedman
Understanding Globalization

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A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home.

As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally.

Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.


About Thomas L. Friedman

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Thomas L. Friedman has won the Pulitzer Prize three times for his work at The New York Times, where he serves as the foreign affairs columnist. He is the author of three previous books, all of them bestsellers: From Beirut to Jerusalem, winner of the National Book Award for nonfiction; The Lexus and the Olive Tree: Understanding Globalization; and Longitudes and Attitudes: Exploring the World After September 11. In 2005 The World Is Flat was given the first Financial Times and Goldman Sachs Business Book of the Year Award, and Friedman was named one of America's Best Leaders by U.S. News & World Report. He lives in Bethesda, Maryland, with his family.
Published June 15, 2000 by Farrar, Straus and Giroux. 492 pages
Genres: Business & Economics, Political & Social Sciences, Health, Fitness & Dieting, History, Religion & Spirituality, Westerns, Literature & Fiction. Non-fiction

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Kirkus Reviews

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A brilliant guidebook to the new world of "globalization" by Pulitzer-winning New York Times columnist Friedman (From Beirut to Jerusalem, 1988).

May 20 2010 | Read Full Review of The Lexus and the Olive Tree:...

Publishers Weekly

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In the Cold War, the most frequently asked question was How big is your missile?' In globalization, the most frequently asked question is How fast is your modem?' So writes New York Times Foreign

Mar 29 1999 | Read Full Review of The Lexus and the Olive Tree:...

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