The Little Blue Book by George Lakoff
The Essential Guide to Thinking and Talking Democratic

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The indispensable handbook for Democrats

Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

About George Lakoff

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George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley. He is the author of the "New York Times" bestseller "Don't Think of an Elephant!", among other works, and is America's leading expert on the framing of political ideas.
Published June 19, 2012 by Free Press. 162 pages
Genres: Political & Social Sciences, Education & Reference. Non-fiction

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The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics, 2009, etc.) and political strategist Wehling.

Jun 17 2012 | Read Full Review of The Little Blue Book: The Ess...

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