The Little Book of Safe Money by Jason Zweig
How to Conquer Killer Markets, Con Artists, and Yourself (Little Books. Big Profits)

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One of today's most influential financial commentators offershis advice on keeping your money safe in an uncertain world

The Little Book of Safe Money acts as a guide for thosetrying to make their way through today's down markets. The topicscovered include everything from investing behavior-why our mindscome with their own set of biases that often prove harmful-to theuse of financial advisors. But this timely book goes one stepfurther than the rest by questioning an investor's true appetitefor risk.

The Little Book of Safe Money also contradicts many ofthe myths that whirl around Wall Street with chapters like "WhyUltra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing inthe classic Little Book style, author Jason Zweig peels away layerafter layer of buzz words, emotion, and myths to reveal what'sreally going on in today's financial markets.

Outlines strategies for satisfying our ever-changing investmentappetites while focusing on a long-term financial planAuthor Jason Zweig is a trusted voice in the financialcommunity and his straightforward style resonates withinvestorsOffers practical guidance, tools, and tips for surviving andthriving in a down market

If you're serious about succeeding in today's turbulent markets,then The Little Book of Safe Money is what you should bereading.


About Jason Zweig

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Jason Zweig is the investing and personal finance columnist for the Wall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist for Time magazine and Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of Financial History magazine and the Journal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.
Published November 16, 2009 by Wiley. 257 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help. Non-fiction

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