The Little Book of Scams delves into the psychological principles of deception and influence that set people up to be swindled.
Having this knowledge can go a long way in helping you to avoid becoming a victim.
Special emphasis is given to the scams that target business owners and budding entrepreneurs since they are frequently targeted, although the non-business owners need to know this information too.
The author draws upon his extensive experience in the worlds of hypnosis and NLP along with real life observations, often with a humorous twist.
Consider how scam artists are similar to magicians in that the "illusions" occur by their deliberate control of your perceptions.
Discover what mental buttons are pushed in order to override your good judgment.
Learn how the techniques of "Linguistic Voodoo" can override your otherwise sound judgment.You will be surprised often you will recognize these tactics in everyday life once you know what they are.
Find out how the tactics that some marketers use bear an eerie similarity to those used by destructive mind control cults.
Practical tips are provided throughout to keep you, your business and your family safe.
About James Malone
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Published September 18, 2011
Biographies & Memoirs, Health, Fitness & Dieting.