The Lure of Luxe by Jordan Phillips
Climbing the Luxury Consumption Pyramid

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In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically.

Luxury is relative at every level of society. While Michael Kors might be one woman’s Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.

About Jordan Phillips

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Jordan Phillips is the founder and director of Lure of Luxe LLC, which provides content and consulting for the luxury fashion industry. She has been fascinated with fashion as long as she can remember, and she developed an intense curiosity about the world of luxury on her first trip to Monaco as a teenager. A former public relations and marketing executive, she holds a master's degree in fashion marketing and management from the Ecole Supérieure des Arts et Techniques de la Mode (ESMOD) in Paris, and a bachelor's degree in journalism from California Polytechnic State University, San Luis Obispo. She now resides in New York City with her husband and daughter. To learn more, visit
Published July 27, 2012 by CreateSpace. 257 pages
Genres: Business & Economics.

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But the handbook also offers on-point guidance on tapping the fast-growing global luxury market, noting that elite shoppers from countries like Brazil and China are big consumers of luxury goods, but simply opening new stores in these markets may not guarantee growth.

Aug 20 2012 | Read Full Review of The Lure of Luxe: Climbing th...

ForeWord Reviews

The author does a fine job explaining how a woman moves up from first being attracted to a luxury brand logo to making luxury a part of her everyday life to a point at which “her style has become her own.” Phillips also addresses the manner in which luxury goods are marketed, which diverges sig...

Jul 14 2012 | Read Full Review of The Lure of Luxe: Climbing th...

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