The Man Who Saved the V-8 by Chase Morsey Jr.
The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company

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Synopsis

When Chase Morsey Jr. joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history.

Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang.

"To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did."

The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.
 

About Chase Morsey Jr.

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Chase Morsey Jr., born in St. Louis in 1919, became part of an elite Army Air Force team dedicated to using business management principles to manage the World War II air campaign over Germany and Japan. He left the military to help save struggling Ford Motor Company, where his passion led him to save the V-8 engine and preserve Ford's role in automotive history Morsey played a crucial role in the creation of some of Ford's most iconic vehicles, including the Ford Thunderbird and Mustang. He got Ford into NASCAR and convinced famous golfers to market Lincolns. Morsey went on to become the chief financial officer of RCA after opening up his own Ford dealership in Arizona. He eventually moved to southern California, where he became former president Ronald Reagan's golfing buddy at the Los Angeles Country Club. He continues to reside in Los Angeles with his wife Beverly.
 
Published January 24, 2014 156 pages
Genres: History, Professional & Technical. Non-fiction

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