The Marketing Code by Stephen Brown

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Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

About Stephen Brown

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Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including Business Horizons, European Management Journal, The Harvard Business Review, and Marketing Research.
Published September 1, 2006 by Cyan Communications. 400 pages
Genres: Business & Economics, Mystery, Thriller & Suspense, Literature & Fiction. Fiction

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