The Media Equation by Byron Reeves
How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes)

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According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.

About Byron Reeves

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Published September 13, 1996 by The Center for the Study of Language and Information Publications. 317 pages
Genres: Health, Fitness & Dieting, Political & Social Sciences, Computers & Technology, Education & Reference, Science & Math, Professional & Technical. Non-fiction

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They like computers with personalities similar to their own, find masculine-sounding computers extroverted, driven and intelligent while they judge feminine-sounding computers knowledgeable about love and relationships.

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