The Method Method by Eric Ryan
Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

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Synopsis

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

* Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
* Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
* Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.


 

About Eric Ryan

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ADAM LOWRY and ERIC RYAN are the cofounders of Method. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn. Lowry, who previously worked as a climate scientist at the Carnegie Institution, brings that focus on sustainability to the design of Method's products. Visit methodhome.com.
 
Published September 15, 2011 by Portfolio. 272 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for The Method Method

Kirkus Reviews

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Method’s business philosophy encourages employees to “keep Method weird.” Readers will find much inspiration and advice for turning a startup concept into business reality in this atypical how-to guide.

Sep 01 2011 | Read Full Review of The Method Method: Seven Obse...

Publishers Weekly

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Marketer Ryan and chemist Lowry were old school acquaintances who reconnected and collaborated to found the green cleaning company, Method, and brought style to the stodgy, mature market.

Jul 11 2011 | Read Full Review of The Method Method: Seven Obse...

BC Books

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Continued on the next page Page 1 — Page 2 — Page 3

Aug 28 2011 | Read Full Review of The Method Method: Seven Obse...

BC Books

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However, the section that focuses on — and I quote — "scary toxins" and risk assessment is not only misleading;

Aug 28 2011 | Read Full Review of The Method Method: Seven Obse...

BC Books

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In The Method Method, co-founders Eric and Adam take us on a journey from the beginning of the Method cleaning product brand to its present day and dish out useful advice for start-ups and business people along the way.

Aug 28 2011 | Read Full Review of The Method Method: Seven Obse...

Reader Rating for The Method Method
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