The Millionaire Next Door by Thomas J. Stanley Ph.D.
The Surprising Secrets of America's Wealthy (Millionaire Set)

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Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.

America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority.

At the time of its first publication in 1996, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This new edition, the first since 1998, includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the 21st century.


Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million.

His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. In total, Dr. Stanley’s books have spent over 170 weeks on the New York Times Bestseller list.

Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.

About Thomas J. Stanley Ph.D.

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Thomas J. Stanley is the bestselling author?with over four million copies in print?of The Millionaire Mind and The Millionaire Next Door. The recognized authority on the lifestyles and behaviors of the affluent, Dr. Stanley is frequently quoted in the Wall Street Journal, New York Times, Forbes, Fortune, Time, Money magazine, U.S. News & World Report, Reader's Digest, and USA Today. He has appeared numerous times on the Today show, 20/20, and The Oprah Winfrey Show. Visit Dr. Stanley at Danko is associate professor and chair of marketing at the University of Albany, SUNY.
Published November 30, 2010 by RosettaBooks. 278 pages
Genres: Business & Economics, Self Help, Biographies & Memoirs, Mystery, Thriller & Suspense, Political & Social Sciences, Parenting & Relationships. Non-fiction

Unrated Critic Reviews for The Millionaire Next Door


Recently we’ve seen the Duggar, Wilson, and Reith families all go to Tennessee to help build the Bates family a new, larger home (“18 Kids and Counting: Duggars and Bates Reloaded,” “18 Kids and Counting: Do it Yourself Duggars,” “18 Kids and Counting: Duggars on a Deadline.”) In fact John and Jo...

Aug 27 2010 | Read Full Review of The Millionaire Next Door: Th...

Get Rich Slowly

When we finally got back to work and started catching up with all the bills that piled up, my mom continuously asks for money every time she fell short (paycheck to paycheck) and the last time I get paid, I gave her her share and paid the rest of my money to my other bills that I was left with ju...

May 13 2011 | Read Full Review of The Millionaire Next Door: Th...

Get Rich Slowly

This giant pool of money discovered the U.S. mortgage market, which drove demand, which led to relaxed rules, which led to a boom in subprime lending.

Apr 21 2008 | Read Full Review of The Millionaire Next Door: Th...

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