The Mission Myth by Deirdre Maloney
Building Nonprofit Momentum Through Better Business

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review



What is the Mission Myth? The idea that all a nonprofit needs to achieve success is a great mission and a lot of heart. The truth? It is only when organizations integrate the 4Ms -Management, Money, Marketing, and Measurement - that they will achieve optimal results. Here are strategies, anecdotes, and practical tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

About Deirdre Maloney

See more books from this Author
Deirdre Maloney is the founder and president of Momentum, which helps nonprofits meet their missions through better business. From 2001 To 2008, she was the executive director of the Colorado AIDS Project. Maloney lives in San Diego with her husband Jason
Published January 10, 2012 by Business Solutions Press. 303 pages
Genres: . Non-fiction

Unrated Critic Reviews for The Mission Myth

BC Books

See more reviews from this publication

The Mission Myth: Building Nonprofit Momentum Through Better Business is an excellent book on how to...

Jan 29 2012 | Read Full Review of The Mission Myth: Building No...

Reader Rating for The Mission Myth

An aggregated and normalized score based on 21 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review