The Mission Myth by Deirdre Maloney
Building Nonprofit Momentum Through Better Business

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Synopsis

What is the Mission Myth? The idea that all a nonprofit needs to achieve success is a great mission and a lot of heart. The truth? It is only when organizations integrate the 4Ms -Management, Money, Marketing, and Measurement - that they will achieve optimal results. Here are strategies, anecdotes, and practical tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.
 

About Deirdre Maloney

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Deirdre Maloney is the founder and president of Momentum, which helps nonprofits meet their missions through better business. From 2001 To 2008, she was the executive director of the Colorado AIDS Project. Maloney lives in San Diego with her husband Jason
 
Published January 10, 2012 by Business Solutions Press. 303 pages
Genres: . Non-fiction

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BC Books

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The Mission Myth: Building Nonprofit Momentum Through Better Business is an excellent book on how to...

Jan 29 2012 | Read Full Review of The Mission Myth: Building No...

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