The Mom Factor by Nora Lee
What Really Drives Where We Shop, Eat, and Play

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Synopsis

Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.
 

About Nora Lee

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\Nora Lee is an entertainment industry consultant and a regular contributor to Entertainment Management Magazine. She lives in Los Angeles.
 
Published April 1, 2005 by Urban Land Institute. 131 pages
Genres: Business & Economics, Arts & Photography, Parenting & Relationships, Professional & Technical, Science & Math, Political & Social Sciences. Non-fiction

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