The Most Important Considerations for Starting Your Own Business by Bruce Barringer
The Feasibility Study and Business Plan (FT Press Delivers Elements)

No critic rating

Waiting for minimum critic reviews


This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.


A systematic, four-step plan for reducing the risk associated with launching a new business.


The proper sequence in planning and launching a business is as follows: 1. Identifying a business idea. 2. Screening and testing the idea to determine its initial feasibility. 3. Writing a business plan. 4. Launching the business. Complete this process to avoid falling into the “everything about my idea is wonderful” trap. All business ideas have strong and weak points....


About Bruce Barringer

See more books from this Author
Bruce R. Barringer, Ph.D., is Associate Professor in the Department of Management at the University of Central Florida, where he works closely with UCF’s technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. He is also coauthor of Entrepreneurship: Successfully Launching New Ventures.
Published July 29, 2010 by FT Press. 12 pages
Genres: Business & Economics. Non-fiction

Rate this book!

Add Review