The Name of the Game by Jerry Gorman
The Business of Sports

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Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

About Jerry Gorman

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Jerry Gorman is an advertising executive in New York City. He lives in Bedford, New York.
Published December 10, 2007 by Wiley. 278 pages
Genres: Business & Economics, Education & Reference, Sports & Outdoors. Non-fiction

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Savvy, anecdotal perspectives on the mercenary aspects of professional sport in North America from a pair of Ernst & Young consultants whose clientele encompasses the blue-chip likes of major league baseball's Office of the Commissioner and the NBA.

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The authors audit the sources of income (television, radio, gate receipts, concessions and product licensing), the principal expenses (players' salaries, financial support of minor leagues, stadiums and their upkeep), the economics of expansion and, finally, pressure from fans to retain popular p...

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