The Neuro Revolution by Zach Lynch
How Brain Science Is Changing Our World

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Synopsis

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play.

Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief.

The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.


 

About Zach Lynch

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ZACK LYNCH is the founder and executive director of the Neurotechnology Industry Organization (NIO), a global trade association for companies involved in neuroscience, brain research institutes and patient advocacy groups. He is also the co-founder of NeuroInsights, the world’s leading market research firm covering the neurotechnology industry.BYRON LAURSEN, bestselling co-author of ShowTime and The Winner Within with NBA legend Pat Riley, joined forces with Zack Lynch to help gather the advanced thoughts, amazing stories and stunning predictions from brilliant minds that you will encounter within The Neuro Revolution.
 
Published July 21, 2009 by St. Martin's Press. 256 pages
Genres: Nature & Wildlife, Professional & Technical, Science & Math. Non-fiction

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