The New Capitalist Manifesto by Umair Haque
Building a Disruptively Better Business

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In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, the economic crisis was not a market failure or even a financial crisis, but an institutional one.

Haque details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. Haque calls for a reexamination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model--and a constructive future. Haque argues that companies must learn to orient their business models around:

- renewal in order to maximize efficiency

- equity in order to maximize productivity

- meaning in order to maximize effectiveness

- democracy in order to maximize agility

- peace in order to maximize evolvability

These new business ideals focus on the human element - not profit exclusively - and are easily tailored for any size or type of business, as long as they are willing to make bold and sustained changes to the current system.

About Umair Haque

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Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.
Published January 4, 2011 by Harvard Business Review Press. 252 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for The New Capitalist Manifesto

London School of Economics

The book is published by Harvard Business Review Press, so there is no doubting that its target audience is the upper echelons of the management, marketing and executive worlds, even if Haque intended it as a popular manifesto.

Nov 13 2011 | Read Full Review of The New Capitalist Manifesto:...

Harvard Business Review

And it needs the old generation of leaders — failing and unable to even comprehend their own failure — to step aside.

Jun 21 2013 | Read Full Review of The New Capitalist Manifesto:...

Harvard Business Review

Haque takes aim at the old paradigms of our economic system — competition, short-term growth, adversarial strategy —;

Jan 04 2011 | Read Full Review of The New Capitalist Manifesto:...

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