The Numerati by Stephen Baker

No critic rating

Waiting for minimum critic reviews

See 3 Critic Reviews



"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine ) An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed. Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.

About Stephen Baker

See more books from this Author
STEPHEN BAKER was BusinessWeek's senior technology writer for a decade, based first in Paris and later New York. He has also written for the Los Angeles Times, Boston Globe, and the Wall Street Journal. Roger Lowenstein called his first book, The Numerati, "an eye-opening and chilling book." Baker blogs at
Published September 8, 2009 by Mariner Books. 255 pages
Genres: Business & Economics, Computers & Technology, Science & Math, History, Health, Fitness & Dieting, Professional & Technical, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for The Numerati

Publishers Weekly

See more reviews from this publication

In this captivating exploration of digital nosiness, business reporter Baker spotlights a new breed of entrepreneurial mathematicians (the “numerati”) engaged in harnessing the avalanch

Jul 14 2008 | Read Full Review of The Numerati

The New York Times

See more reviews from this publication

How buying, blogging, calling and Web surfing are being used to track and influence people.

Nov 02 2008 | Read Full Review of The Numerati

Tampa Bay Times

Eric Dishman, a 40-year-old anthropologist, finds dissatisfying the murky information that patients provide their doctors (e.g., "I usually sleep eight hours, but sometimes only five, but I make up for it on the weekends .

Oct 01 2008 | Read Full Review of The Numerati

Reader Rating for The Numerati

An aggregated and normalized score based on 67 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review