The People's Car by Bernhard Rieger
A Global History of the Volkswagen Beetle

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The People's Car is filled with interesting and varied material about Weimar and Nazi attitudes towards cars, and the author is extraordinarily good at digging out curious pieces of information.
-Guardian

Synopsis

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
 

About Bernhard Rieger

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Bernhard Rieger teaches modern and contemporary history at University College London.Author's home: London, UNITED KINGDOM
 
Published April 9, 2013 by Harvard University Press. 416 pages
Genres: Business & Economics, History, Computers & Technology, Travel, Professional & Technical, Science & Math, Education & Reference. Non-fiction
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Guardian

Excellent
Reviewed by Simon Winder on Apr 04 2013

The People's Car is filled with interesting and varied material about Weimar and Nazi attitudes towards cars, and the author is extraordinarily good at digging out curious pieces of information.

Read Full Review of The People's Car: A Global Hi... | See more reviews from Guardian

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