The Perfect Store by Adam Cohen
Inside eBay

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When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer-parts and Beanie Baby exchange would revolutionize the world of commerce.

Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons.

Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, "The Perfect Store" is indispensable.

About Adam Cohen

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Adam Cohen is a senior writer for the Nation section of "Time", where he covers law & politics. He has also written for "Chicago Magazine", the "Chicago Tribune", & the "Harvard Law Review". He lives in New York.
Published December 4, 2008 by Back Bay Books. 336 pages
Genres: Business & Economics, Self Help, Computers & Technology. Non-fiction

Unrated Critic Reviews for The Perfect Store

The New York Times

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He portrays Omidyar as an earnest dreamer, who began AuctionWeb (as eBay was first called) in the hope that he might create, in Cohen's words, ''a perfect, global marketplace that everyone comes to on an equal basis.'' EBay, Omidyar imagined, would ''empower people to change their lives.'' As the...

Jun 15 2002 | Read Full Review of The Perfect Store: Inside eBay

Publishers Weekly

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This book's huge cast of supporting characters is considerably more interesting than its nominal stars, eBay's founders and senior management.

| Read Full Review of The Perfect Store: Inside eBay

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