The Personal MBA by Josh Kaufman
Master the Art of Business

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Synopsis

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

 

About Josh Kaufman

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Josh Kaufman is an independent business adviser and researcher who specializes in helping people make more money, get more done, and have more fun. Before creating PersonalMBA.com and writing The Personal MBA, he worked as a marketing manager for Procter & Gamble. He lives in Colorado. Visit personalmba.comFollow @joshkaufman
 
Published December 30, 2010 by Portfolio. 464 pages
Genres: Business & Economics, Education & Reference. Non-fiction

Unrated Critic Reviews for The Personal MBA

Publishers Weekly

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Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critical

Oct 04 2010 | Read Full Review of The Personal MBA: Master the ...

New York Journal of Books

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That’s a long and roundabout way of assessing this book as follows: Yes, it’s important for people not to be intimidated by certifications and degrees (particularly the ones they don’t have), and yes, Josh Kaufman has put together a large compendium of important ideas and guidelines that anybody ...

Dec 30 2010 | Read Full Review of The Personal MBA: Master the ...

New York Journal of Books

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That’s a long and roundabout way of assessing this book as follows: Yes, it’s important for people not to be intimidated by certifications and degrees (particularly the ones they don’t have), and yes, Josh Kaufman has put together a large compendium of important ideas and guidelines that anybody ...

Dec 30 2010 | Read Full Review of The Personal MBA: Master the ...

http://portlandbookreview.com

Kaufman synthesizes a great variety of resources so the amalgamation of The Personal MBA: Master the Art of Business is accessible to the layman, quick to read, to the point, and highly valuable to the self-educated small-business owner or entrepreneur.

Aug 10 2011 | Read Full Review of The Personal MBA: Master the ...

Reader Rating for The Personal MBA
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