The Pixar Touch by David A. Price

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The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.

From the Trade Paperback edition.

About David A. Price

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David A. Price was raised in Richmond, Virginia and was educated at the College of William and Mary, where he received his degree in computer science. He graduated from Harvard Law School and Cambridge University. Price has written for The Wall Street Journal, Investor's Business Daily, Business 2.0, The Washington Post, Forbes and Inc. and is the author of Love & Hate in Jamestown. Price lives with his wife and two sons in Washington, D.C.
Published May 13, 2008 by Vintage. 304 pages
Genres: Business & Economics, Computers & Technology, Humor & Entertainment, Arts & Photography, Science & Math. Non-fiction

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Kirkus Reviews

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Lasseter, a dreamy California kid obsessed with juvenile Americana, emerges as this story’s hero: a tireless, passionate advocate of the possibilities of computer animation who applied the classic Disney lessons of emotional involvement, expressive characterization and solid storytelling to the n...

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The New York Times

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Initially pleased with the lowball deal he forced Pixar to take to make “Toy Story,” he failed to realize Jobs was using Disney money to launch the Pixar brand — and the first truly potent competitor to Disney in animation.

Jun 22 2008 | Read Full Review of The Pixar Touch


Price suggests that, despite and perhaps because of these and other serious setbacks, those who established and developed Pixar illustrate Joseph Schumpeter’s observation that successful innovation “is a feat not of intellect, but of will.” Finally, I admire Price’s skills when explaining the a...

Dec 01 2010 | Read Full Review of The Pixar Touch

AV Club

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Toy Story was still a Disney afterthought without even a toy-licensing deal to its name before it became the top-grossing film of 1995.) Price dwells on the lesser-known aspects of Pixar's early history, and is less interested in the very public life that the company has led since its mouse-...

Jun 11 2008 | Read Full Review of The Pixar Touch

Entertainment Weekly

Long before it defined CG-animation excellence with films like Toy Story and The Incredibles, Pixar was a scrappy graphics-software and computer-hardware company, constantly in danger of extinction.

May 20 2008 | Read Full Review of The Pixar Touch

Christian Science Monitor

It’s a rags-to-riches story, a classic example of the cream rising to the top.

Aug 07 2008 | Read Full Review of The Pixar Touch

Reason Magazine

Author David Price, whose degree is in the computer science in which Pixar’s success as the king of computer animation is rooted, doesn’t deliver much for the enthusiastic fans fascinated by the Pixar crew because of their filmic imagination.

Oct 03 2008 | Read Full Review of The Pixar Touch

Harvard Business Review

There was obviously Pixar, but also Walt Disney Animation, WDI [Walt Disney Imagineering, which designs the company’s theme parks], Industrial Light and Magic, Disney Interactive [Disney’s game division], and ESPN.

Apr 09 2014 | Read Full Review of The Pixar Touch

Harvard Business Review

When Stanford professors Robert Sutton and Hayagreeva "Huggy" Rao interviewed Pixar director Brad Bird with Allen Webb, Bird recounted being recruited to Pixar: "Steve Jobs, Ed Catmull, and John Lasseter said, in effect, 'The only thing we're afraid of is complacency, feeling like we have ...

Aug 06 2010 | Read Full Review of The Pixar Touch


"The Pixar Touch" could have more honestly been called "Pixar Through Alvy Ray Smith's Eyes."

Jun 06 2008 | Read Full Review of The Pixar Touch

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