The Platinum Rule by Tony Alessandra
Discover the Four Basic Business Personalities andHow They Can Lead You to Success

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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

About Tony Alessandra

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O'Connor is regarded as a master of behavioral research in human motivation, interaction, and performance.
Published December 2, 2008 by Grand Central Publishing. 308 pages
Genres: Business & Economics, Political & Social Sciences, Self Help, Health, Fitness & Dieting, Religion & Spirituality. Non-fiction

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The Golden Rule is limiting in one sense, say Alessandra and O'Connor, who last collaborated on People Smarts, because it assumes all human beings are alike. The authors propose instead a Platinum Rul

Jan 01 1996 | Read Full Review of The Platinum Rule: Discover t...

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