The Power of Many by Christian Crumlish
How the Living Web Is Transforming Politics, Business, and Everyday Life

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"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together."
—Craig Newmark, founder of

"What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book."
—Scott Heiferman, Co-Founder of and

The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone.

Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies--web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests.

Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more.

Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights:Futurist and best-selling author Howard RheingoldScott Heiferman, founder of Meetup.comExecutives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast CancerVenture capitalist Joi ItoOfficial and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaignsResearchers Elizabeth Lane Lawley and Mary Hodder

The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at


About Christian Crumlish

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Christian Crumlish is a writer, consultant, and artist who has been involved in developing and writing about web technology for the last decade. He's one of the better-known bloggers and is well connected both in the social-software arena and among technically savvy political organizers. His previous books include Coffeehouse: Writings from the Web, The Internet for Busy People, and The Internet Dictionary.
Published August 20, 2007 by Sybex. 272 pages
Genres: Computers & Technology, Political & Social Sciences. Non-fiction